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From segmentation to hyper-personalization: Customer-Centric Revenue Management to optimize results

From segmentation to hyper-personalization: Customer-Centric Revenue Management to optimize results

The hotel business, as well as being fascinating, is also a very complex sector, in which we work with a wide variety of products on sale (room types, packages, meeting rooms etc.).

Segmentation has always been used to identify and define the markets of our potential clients and to distribute our resources appropriately.

In our Ebook you will learn:
  • Requirements and benefits of good segmentation.
  • Criteria for segmentation.
  • Phases of the process
  • Evolution of the information.
  • Micro-segmentation and personalization.
  • What should you ask an RMS to manage your segmentation well?

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SUCCESS STORY

SUCCESS STORY

Our industry knowledge is deep and wide and we are proud to share practical tools and information on a wide array of revenue management and total profitability subjects.

Our industry knowledge is deep and wide and we are proud to share practical tools and information on a wide array of revenue management and total profitability subjects.

Exp.: 08/22/SA/0012 . Línea 2022 Expansión internacional de Pymes.
Expansión internacional de las PYMES de la Comunidad de Castilla y León
Objetivo: “Conseguir un tejido empresarial más competitivo”
Actuación subvencionada: Participación en la feria FITUR (Madrid, Enero 2023)

Exp.: 03/18/SA/0022 Línea: Fomento de la innovación en Pymes
Proyectos de innovación en en ámbito tecnológico de las Pymes
Descripción del proyecto: Diagnóstico de ciberseguridad y seguridad IT de la plataforma SAAS de Beonx

Exp.: 07/18/SA/0015. Línea: Desarrollo de la Industria TIC
Proyectos de desarrollo de las TIC en Pymes
Descripción del proyecto: Smart Hotel Distribution for General Purpose: Nueva solución de Revenue Management System
para la optimización de la distribución en la venta de habitaciones de hotel.